In this edition of the Spotlight, Wipak explains how its GreenChoice portfolio, designed to reduce the carbon footprint of packaging materials, has been combined with digital watermarking technology.
Wipak continues to set the standard in meeting the growing demand for sustainable flexible packaging. With a strong focus on regulatory compliance, the company offers expert guidance and tailored solutions to address sustainability challenges.
Wipak’s commitment to sustainability is evident in their GreenChoice by Wipak portfolio, with over 60% of their standard solutions seamlessly replaceable by innovative GreenChoice alternatives. These solutions are specifically designed to reduce the carbon footprint of packaging materials, aligning perfectly with design-for-recycling guidelines.
Furthermore, the GreenChoice by Wipak materials are engineered for effortless integration into existing packaging lines, facilitating a smooth transition without requiring significant investments in machinery.
Building on their success in delivering high-quality flexible packaging solutions for food products, Wipak introduces a new era of sustainability through the integration of digital watermarking technology. By combining GreenChoice packaging with digital watermarks, Wipak pioneers the next generation of packaging enhancements.
This innovative approach not only promotes sustainability but also widens already existing possibilities. Digital watermarks enable accurate identification and sorting of packaging materials, enhancing the quality and quantity of recycled materials. Additionally, this technology effectively deters counterfeiting, enables efficient sortation, improves recyclability, and unlocks new avenues for digital services and packaging digitisation.
GreenChoice by Wipak solutions have gained reputation for their high barrier properties and convenient features, elevating convenience and freshness for end consumers. With their unwavering commitment to sustainability and expertise in digital watermarking, Wipak supports the transformation of the packaging industry.
The packaging industry has undergone a significant shift with sustainability emerging as a core focus. Wipak is transforming the industry by seamlessly integrating its sustainable GreenChoice by Wipak packaging solutions with cutting-edge digital watermarking technology.
By combining Wipak’s expertise in printed film technology with Digimarc’s digital watermarking capabilities, this partnership empowers Wipak customers to make significant strides towards achieving their sustainability and profitability objectives. With a commitment to offering cost-effective solutions, Wipak safeguards brands, combats counterfeiting, and ensures the security of both end consumers and clients.
Visit Wipak’s booth in Hall 4, Stand 4-322 at Fachpack 2024, Europe’s leading packaging exhibition, from September 24th to 26th, 2024 in Nuremberg, to learn more about their collaborative initiatives and experience the innovative GreenChoice by Wipak solutions and digital watermark enhancements first-hand.
This content was sponsored by Wipak.
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