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Whitakers have marked their 130th birthday with a message from managing director, William Whitaker, printed within the wafer box, which consumers reveal once they open the packet.

William Whitaker is the fourth generation of the Whitaker family to take the chocolatier’s helm. He comments: “The ‘Bites’ range of packaging was designed for ease and speed of filling in the production process, and the ‘Wafers’ range was produced to give a premium feel – with an opening that creates a dinner table focal point, as it stays open to display our elegant product. During 2019 Whitakers will continue to work with Qualvis on our new product development, continuing our twenty-year working relationship.”

Whitakers have recently launched their new wafer flavours at the ISM show in Cologne – the world’s largest trade fair for sweets and snacks.

Qualvis is a family-run business that has been producing high quality packaging for brands for over thirty years. The Leicester based firm specialises in bringing creative brand packaging to life across multiple channels, with a superior quality service. Their customers include Marks & Spencer, Waitrose, Sainsbury’s, Clipper Teas, John Frieda and many other leading brands.