A meringue maker says it has become the first company in the confectionery sector to move into plastic-free packaging and announces a new product, Meringue Bites.

Flower & White, which sells its gourmet treats in outlets from Selfridges to QVC, as well as overseas to America, Canada, Germany and Australia, has unveiled its latest gourmet product using a paper-based pouch with a heat-sealable coating.

Run by husband-and-wife team Brian and Leanne Crowther, Flower & White has also relaunched its successful Meringue Bars’ range in paper sleeves as part of a wider commitment to improve sustainability and reduce energy at its 13,000 sq ft premises in the heart of Shropshire.

Leanne said customers were looking to make better choices in the wake of more awareness about the lasting effects of plastic.“This isn’t about riding on the bandwagon, this is about trying to move our sector forward so it can win the war on plastic,” she said. “We know consumers are rightly concerned and it’s up to manufacturers like us to do something about it.

“We are proud to be the first company in the sector to adopt this new paper packaging but this is just the start, not the end, of our efforts.”Other measures include the purchase of low-energy equipment, LED lighting, improvements in the supply chain to reduce frequency of orders and a partnership with Aston University to streamline processes and enhance productivity.