Together with our three expert speakers, we will take a look at future scenarios for our planet, for society and especially for the packaging industry.
From different perspectives, they will inspire us with their thoughts on things to come and things to go.
Karel J. Golta, CEO of Indeed Innovation, will kick things by looking at the big picture: “We need a new narrative as a decisive way to ensure a sustainable and desirable future”.
Building on this, Benjamin Punchard, Global Packaging Insights Director at Mintel UK, gets more specific and provides insights into current trends in consumer habits and retail and draws conclusions for the packaging and printing industry.
Hernán Braberman, influential brand and packaging design expert and founder of Tridimage Argentina, will shed light on the position of analogue printing in an increasingly digital world. A firm believer in artificial intelligence, he is convinced that AI “will take us down unknown paths and offer us opportunities to reach places we have not had access to before”.
Uwe Melichar, expert for sustainable packaging solutions, will moderate the discussion and summarise thoughts and advice. Illustrated by best cases, you will gain an insight into what the future holds for us and how we can shape it.
Learning Objectives:
- New narratives as a decisive way to ensure a sustainable and desirable future
- Market observations on society, retail and consumer behaviour
- Spotlight on concrete packaging solutions
Benjamin Punchard
Global Packaging Insights Director, Mintel UK
Benjamin Punchard brings over 16 years of experience in the packaging world, and 14 years creating and delivering packaging based market insight. During this time, Benjamin has worked with global clients big and small, and has been a regular speaker at international conferences.
Benjamin has been with Mintel since 2012. In his current role as Global Packaging Insights Director, he is responsible for creating and delivering Mintel’s packaging content. Benjamin also leads the delivery of bespoke packaging insights, focusing on the specific packaging needs of Mintel’s clients.
Prior to Mintel, he worked at Euromonitor International, initially as a researcher and client manager, which enabled him to forge strong links to the industry and grow his understanding of market research and insight needs. Subsequently, he was promoted to Head of Global Packaging Research, a role in which he led a significant revision in data collection, analysis and presentation that delivered a step change in data quality.
Hernán Braberman
Partner and Creative Director, Tridimage, Argentina
Hernán Braberman is Partner and Executive Creative Director at Tridimage, a prominent Latin American packaging design agency.
Tridimage has successfully executed structural and graphic packaging design projects spanning over 30 countries. Hernán’s projects have earned recognition through prestigious awards such as Pentawards, Vertex Awards, A’ Design Awards, Ameristar, POPAI, and Pack Andina.
Beyond his role at Tridimage, Hernán is the host of the podcast BRANDERMAN, dedicated to exploring the intricacies of packaging design. His influence as a designer extends globally, as he shares his wealth of experience and knowledge with those who appreciate the boundless impact of design.
Karel J. Golta
CEO & Founder, Indeed Innovation, Germany
A humane innovation advocate, Karel is on a mission to reverse human impact on the planet by using the power of design to build a more livable future for all life on earth. With the undeniable effects of climate change and major planetary boundaries at tipping points, Karel demands for businesses and innovation to turn their focus from a human-centric model to a planet-centric one in order to preserve not only humanity, but our entire global ecosystem.
A strong believer in boldness and courage, he never does things halfway. The declared business romantic thrives when he is contributing and sharing visionary ideas with others – whether as entrepreneur, keynote speaker, lecturer or author.
As founder of multiple companies and CEO of INDEED Innovation Karel loves to discuss big ideas, poke at rigid thinking, and ultimately unearth previously unrealized possibilities. His topic at heart is that of the Innovation Rebel, where he speaks about the circular economy, behavioral change, Artificial Intelligence and how we all can rebel our legacy to recode innovation - to preserve and repair the global ecosystem.
Uwe Melichar
Packaging & Sustainability Expert, Melichar Bros.
Uwe Melichar studied communication design at the Muthesius University in Kiel and worked at the brand agency FACTOR for 25 years. He was the agency’s managing partner and built up the packaging division. In 2020, he left the FACTOR and started his new business, Melichar Bros. Under the slogan “Increase Value, Decrease Waste” the company focusses on sustainable packaging solutions.
In his work-life, Uwe Melichar has realised projects for adidas, Bosch, C&A, Gardena, Omron and Miele. Together with his team, he develops packaging and communication design for clients in Japan, Russia, China, the USA and various European countries. He is also a lecturer at several universities, such as the University of Augsburg, is a member of the Type Directors Club New York and president of the European Brand & Packaging Design Association (epda).
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