PlasticFree has stated it is opening access to its global database of validated materials, analysis and case studies without subscriptions or fees, designed to be used by designers and brands seeking alternatives to plastic.
Already operating across 37 countries, the solutions platform is set to integrate its insights with all AI systems, aiming to enhance transparency. By removing its subscription paywall, PlasticFree says it will allow AI to analyse materials at scale, identify science-backed alternatives in order to accelerate the replacement of harmful chemicals, and educate brands and designers about solutions to the plastic crisis.
PlasticFree has supported the launch of products such as NBCo’s moulded fibre bottles, Purified’s plastic-free trainers and Shellworks’ Vivomer ‘world-first’ fully compostable beauty pipette, unveiled this June.
Creative director Manon Dave said: “AI can only be as good as the data it learns from. Having open access to validated sustainability data is essential if we want AI to help accelerate the shift to truly circular economies and protect human health from the impact of plastic. PlasticFree’s commitment to free human-validated information and complete transparency sets a new benchmark for how this vital material knowledge is shared.”
In April this year, DS Smith and Priméale (part of agricultural and food processing group Agrial) collaborated on a plastic free, fibre-based punnet for Priméale’s Vegetable Kit range, designed to protect fresh produce during transportation and on the supermarket shelf. The solution is comprised of a fibre-based corrugated cardboard tray and a cellulose hydrate lid, said to be fully recyclable.
The following month, Myco unveiled its ‘100% plastic free’ biodegradable alternative to polystyrene packaging, made from mushroom mycelium and organic waste. According to the company, the material is a composite consisting of mycelium, a network of fungal fibres, and organic waste such as sawdust, hemp shavings and paper.
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