NBCo has launched the Fast Forward 50 initiative, aiming to help brands transition from single-use plastic to fibre bottles and provide a ‘viable, high-performance alternative’ to plastic.
NBCo’s fibre bottles are made from bamboo and bagasse, said to offer high durability and strong barrier protection against moisture and oxygen. The company says samples have been tested and certified recyclable and biodegradable against brand requirements.
NBCo is offering free fibre bottles to the first 50 brands that sign up to the initiative, with each participating brand receiving a 200ml bottle (122mm x 60mm) to test product compatibility. The bottles are reportedly suitable for both liquids and powders and are certified food-contact safe.
The company adds that interested brands across the beauty, personal care, food, beverage, and consumer packaged goods sectors can register at info@nbco.world, and bottles will be shipped directly to them. Following testing, NBCo plans to collaborate with brands to customize and scale production, with a roadmap to market as fast as three months, depending on final design and product requirements.
The company presented its ‘disappearing’ fibre-based bottle at the 2025 World Economic Forum Annual Meeting in Davos. Intended to be up to 99% recyclable and biodegradable in the natural environment, the decentralized manufacturing approach is hoped to establish circularity while keeping supply chains short.
In related news, Paboco and Blue Ocean Closures teamed up last year on ‘the industry’s first’ market-ready paper bottle and fibre-based cap combination. Expected to reach consumers early this year, the package is said to be recyclable as paper packaging with a total weight of less than 16 grams.
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