Children’s clothing brand Brave Kid has partnered with Movopack to introduce reusable packaging for its online orders, said to potentially cut CO2 emissions by 75%.
The partnership is aimed at integrating reusable packaging into Brave Kid’s operations. The packaging, customized with the tagline “Be a BRAVE KID too! Send back the packaging”, is designed to engage children and encourage more responsible behaviours.
By adopting Movopack’s solution, Brave Kid states it can significantly reduce the environmental footprint of its e-commerce packaging. Apparently, the packaging can be reused up to 20 times and has the potential to cut CO2 emissions by 75%, reduce energy consumption by 72%, and lower water usage by 75% compared to its single-use alternatives, according to Movopack’s LCA (Life Cycle Assessment) analysis.
Tomaso Torriani, CEO and co-founder of Movopack, comments: “We are thrilled to collaborate with Brave Kid, a company that shares our commitment to sustainability and innovation. Our reusable packaging solutions are designed to meet the highest standards of environmental responsibility, and we are excited to see the positive impact this partnership will have on both the environment and the children it aims to educate.”
Ocado Retail began trialling reusable containers for its online grocery orders in August, a move anticipated to replace up to five single-use plastic packs per vessel and cut down on plastic waste in online grocery shopping. Staged across two phases, the trial utilizes a specially designed reusable vessel to deliver laundry products and food cupboard staples at scale.
Amazon announced last month that under this year’s Sustainability Accelerator, eleven start-ups will test their innovations – including reusable packaging – within Amazon’s operations with a potential investment of up to £2 million (€2,393,090). One of the start-ups is Hipli, which planned to fulfil 50,000 orders from Amazon’s Montélimar fulfilment centre in September with reusable, fibre-based packaging.
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