Metsä Board has launched a new solution hoping to simplify the recycling process for packaging materials in its product deliveries via a QR code, which links to an app providing customers with recycling information.
Metsä Board has introduced QR codes on the pallet and reel labels of its products for all volumes delivered to its customers. The QR code directs customers to an app that provides detailed information on the various packaging materials used to protect the paperboard during the logistics chain, aiming to assist customers in determining how each component of the delivery’s packaging should be recycled.
By providing clear recycling information, the company seeks to make it easier for customers to sort and recycle the materials they receive with the product deliveries. The company says customers will also be able to reduce the amount of waste sent to landfills and ensure the materials are recycled as part of the local circular economy loop.
Isto Hongisto, product safety specialist at Metsä Board, comments: “Recycling can sometimes be complex, and our goal is to make it as seamless and straightforward as possible for our customers. This initiative will not only save them time, but it will also ensure that the materials used in our deliveries are recycled in an optimal way.”
The company says the QR codes are visible on all paperboard deliveries starting from November 2024.
In September, Metsä Board announced its collaboration with Soilfood to provide bedding for farm animals through fibrous side streams from its mills and spread the fibres on arable land after use, seeking to increase the soil’s carbon stock. Wood fibre-based raw materials developed by Soilfood are already being used as soil improvement fibres in another collaboration with Metsä Board.
The following month, Finnish cosmetics brand HejBuddy worked with Metsä Board to develop a multipurpose corrugated solution using its white kraftliner, designed to provide flexibility and save space. The new packaging is said to be 50% lighter than a traditional rigid box made of recycled fibres.
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