Avery Dennison has revealed its first range of INGEDE12-certified paper label solutions, using a new adhesive technology said to result in higher quality output for new cardboard and paper production.
To meet PPWR guidelines for packaging recyclability, all components of a packaging unit must meet certain design for recycling criteria. The company says that to ensure its range of label solutions meet these standards, it submitted its label materials for independent testing using the INGEDE12 protocol and passed the European Paper Recycling Council (EPRC) requirements for recyclability.
The range aims to offer good print and conversion for a wide variety of use cases and industries. The new adhesive technology ‘cleanly screens out’ from pulp during the recycling screening process, apparently resulting in higher quality output.
Solutions within the range include rVellum, Coated Paper, Thermal Eco and Thermal Top facestock combinations for decorative labelling and variable information/barcode labelling options. The rVellum facestock is made from 100% recycled materials, reportedly reducing CO2.
“Paper and cardboard design-for-recycling guidelines and protocols are still in development, and will likely change in the future,” says Maarten Zubli, marketing manager for Paper at Avery Dennison. “We decided to certify our new paper label portfolio according to the INGEDE12 protocol. This is one of the most stringent protocols for label materials, testing product compliance against the recycling demands placed on the paper industry.”
In related news, UPM Raflatac unveiled the ‘world’s first’ RecyClass-certified paper label material in May, said to be compatible with rigid HDPE and PP containers. The New Wave paper label material is apparently compatible with existing recycling processes and washes off using plain, chemical-free water at a temperature of 40°C.
Sappi Europe recently introduced a linen-embossed version of its Parade Label WS paper label to its portfolio of wet-glue wet-strength label papers, claiming to offer ‘superior’ washability when applied to reusable bottles. Targeting high-quality visuals and performance, the label is designed to achieve precision and speed for premium brands and ‘excellent’ results in printing and converting operations.
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