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According to LRS, its partnership with Notpla aligns with its commitment to eliminate virgin, fossil-fuel-based plastic from the business by 2030. This commitment on plastics forms part of the company’s “Growing for Good vision”, which has seen the company focus on recycled and recyclable plastics since Ribena reportedly became the first soft drinks brand to use 100% recycled plastic in 2007.

Jo Padwick, Business Transformation Manager at Lucozade Ribena Suntory, comments: “Our ambition is to develop the most sustainable packaging possible, going above and beyond to achieve our “Growing for Good” vision. Our collaboration with Notpla to develop more uses for Oohos is just one example of how we’re working to achieve our commitment to eliminate virgin, fossil-fuel-based plastic in the next 10 years.”

90,000 Oohos will be handed out at the 2020 London Marathon alone, with more being provided to race participants at events across the UK.