Young packaging designer and Ravensbourne student, Balazs Kovacs has been recognised as winner of the Pro Carton UK Young Designer Competition. The accolade, awarded by Pro Carton – the European Association of Carton and Cartonboard manufacturers – and its UK counterpart, BPIF Cartons, was awarded to Kovacs for his innovative packaging concept for street food.
With the popularity of street food vendors rising and an estimated 2.5bn people consuming street food each day, innovative packaging concepts are required for a growing sector that values convenience and no-fuss. Speaking about its popularity, Richard Johnson, Founder of the British Street Food Awards, said: “Street food is taking over because we are choosing to eat in different ways. It is flirty, it is low-commitment dining.”
Kovacs’ winning design, made entirely from cartonboard, offers a sustainable and environmentally-friendly solution that is both cost effective to produce and easy to use – for both consumers and vendors.
Speaking about his packaging concept, Balazs Kovacs added: “I believe packaging is an essential part of the quality street food experience. It is how vendors present their delicious food and how consumers interact with the products and ultimately the packaging. With my solution, I intended to design something that is complementary to the food, provides a clean and comfortable experience for the consumer, affordable for the vendor and protects our environment.”
Kovacs was recognised at an award ceremony at Ravensbourne, a higher education sector college in Greenwich, London on Wednesday 20th December 2017. The award was presented by Tony Hitchin, General Manager of Pro Carton and Jon Clark, General Manager of BPIF Cartons.
The UK Young Designer Competition forms part of a Europe wide competition to recognise and reward young designers using cartonboard which is one of the most sustainable packaging materials.
More info:
www.procarton.com/awards/pro-carton-young-designers-award/2018/
