As an independent subsidiary company of Emerson Electric, Branson is an industry leader the design, development, manufacturing and marketing of plastic joining, ultrasonic processes and ultrasonic metal welding equipment. Sales engineer Matthias Poth talks about the company’s strengths and its appearance at interpack.

Bransons focus lies with joining plastics and the company serves a wide range of industries that use plastic materials, such as the automotive, appliance, business and consumer electronics, textile, nonwovens, medical and packaging industries.

“Branson’s plastics joining business started with the development of ultrasonic welding in the late 1960s. Branson’s core technology today still focuses on ultrasonic welding, but our technology portfolio now contains also other joining technologies such as vibration welding, infrared welding and laser welding which are mainly used for larger plastic parts,” Mr. Poth explains.

Strength in experience

He highlights the company’s experience, highly developed equipment and robust and reliable technology performance as the main advantage for customers.

“Our packaging focus started in the early 1980s and we built up a global team of packaging specialists in sales and applications development to provide an industry focused service for the packaging world. A further point is our global strength based on a global presence in over 70 counties worldwide,” Mr. Poth adds.

He explains how customers can benefit from Branson’s unique expertise.

“Our welding technology is one part of our application solutions, another part is the know-how and experience in the way to use the technology. This is the point where customers can especially benefit from working with Branson. We are not only providing the technology, we also support our customers in choosing a material, in part design and in machine design. The early stage of a new packaging project is the moment to integrate the supplier of the welding technology as part of the project, this partnership approach for developing a new application solution is the key for a successful application.”

interpack success

Branson exhibited its solutions at interpack 2017 in Düsseldorf, with a focus on its ultrasonic applications, under the slogan of ‘Everything begins with your application’.

At the stand at interpack, the company demonstrated a life welding of a ‘life top’ cap on a 2000x bench top welding system. Another example showed an ultrasonic welding module from Bosch Packaging Technology for the welding of aroma valves.

“A wide range of ultrasonically welded packaging examples was displayed in a vitrine with different examples of flexible and rigid packaging applications. On a wall we showed the integration of our DCX ultrasonic generators into a machine control environment by field bus technology. This  technology allows to control our generator and to record information of the welding process through the machine control of the packaging machine,” Mr. Poth explains.

Looking to the future

Mr. Poth concludes by explaining that the packaging Industry is moving fast, with new applications, Industry 4.0, globalisation and environmental protection being the biggest challenges today and also in the near future.

“Our objective is to support the packaging Industry with solutions and technology to meet their goals.”