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Hubbub has released a report that draws on interviews with key industry players and a poll of consumers to understand attitudes toward reusable packaging and pathways to scaling reuse solutions. Convenience and cost, education and research, and technology and design are key considerations that the organisation says must be accounted for when it comes to establishing reusable packaging systems at scale.
Pernod Ricard is set to roll out a digital label system across its wine and spirits brands with QR codes that consumers can scan with their smartphones to access information on ingredients, nutritional values, and responsible alcohol consumption.
Packamama has collaborated with Accolade Wines and Taylors Wines on the Australian market launch of wine bottles made from 100% recycled and recyclable PET with a flatter profile that reportedly allows twice as many bottles to fit in a standard wine case.
