Essentra Tapes has launched what it describes as the first tear tape for flexible packaging to combine the sustainability of rPET alongside the benefits of easy-opening and brand enhancement.
The new product, SupaStrip PCR, is made from recycled PET and reportedly contains 70% post-consumer resin (PCR) in a single ply, 23micron film.
Essentra says that its new tear tape is easy to implement within flexible packaging lines and intuitive to use, apparently providing fast, safe, and immediate access. In addition, the tape’s printability allows brand messages and logos to be added.
Ian Beresford, head of marketing and development for Essentra, said: “Research has shown that consumers are positively influenced by solutions using recycled content in plastic. The addition of SupaStrip PCR to our range is another step on our sustainability journey and cements our commitment to providing customers with environmental packaging solutions without compromising on product performance.”
According to Essentra, SupaStrip PCR is ideally suited for PET-based packaging films, where the use of a single material type creates a simple recycling route for consumers.
The company also points out that the tear strip removes the need for knives or other sharp implements, thereby minimising the risk of product damage and possible personal injury. At the same time, Essentra is confident that the tamper-evident nature of tear tape gives a clear indication if a product has been opened previously.
“SupaStrip PCR offers all the performance benefits users expect from the SupaStrip range, but with a greener footprint,” concludes Beresford. “We are particularly proud to launch this latest tape as it perfectly demonstrates the sustainability advances that we have made at Essentra, delivering both functionality and environmental advantages for brands and consumers alike.”