The universally easy-to-open Orbit® Closure from CROWN Food Europe, a business unit of Crown Holdings, Inc. (Crown), has debuted in the Spanish market on jars of Gutarra’s “Tus Primeros,” a premium range of preserved vegetables.
Gutarra, part of the Riberebro Group, has introduced the closure on three product lines: Tus Primeros Judias Verdes, Acelgas and Col. The closure, which enhances convenience for consumers of all ages, has been well-received in the market and has reinforced Gutarra’s three decades of leadership in the domestic processed vegetables sector.
By adopting the Orbit® Closure, Gutarra has been able to offer a convenient packaging solution to time-conscious consumers looking for healthy meal options. According to a survey of 161 consumers conducted with Sheffield Hallam University, 55 percent would consider changing brands to benefit from the ease of opening delivered by the Orbit® Closure, with 43 percent willing to pay extra for the convenience.
Thanks to the closure’s revolutionary design, opening torque is significantly reduced, making it 60 percent to 70 percent easier to open than alternative closures. A central, floating panel is vacuum sealed to the jar and an outer ring provides further product protection and acts as the opening and re-closing device. Twisting the outer section loosens the ring and allows the inner panel to be lifted, breaking the seal from the lining compound without resistance.
Based on the Orbit® Closure’s early success in the market and its ease of implementation, the Riberebro Group plans to extend use of the closure to additional products in the future. The Orbit® Closure can run on existing capping machinery, and only a few simple change-parts are needed. Glass finishes remain exactly the same as used for standard Twist closures.
Since its initial launch in 2011, the Orbit® Closure has been adopted by popular and trusted brands across more than 10 European countries for a wide range of markets and applications. The closure is currently available in 63mm, 70mm and 82mm diameters.