Transition from Subjective to Objective Color Communication
Color management is pivotal in brand integrity and product appeal. In this webinar, we delve into the comprehensive journey of brand color, from color selection to shelf presentation, while also addressing overall artwork workflow management.
Join us as we navigate the complexities of color reproduction, design consistency, and global collaboration to ensure harmony across packaging substrates and streamline workflow processes. Gain actionable insights on how to integrate eco-friendly practices into your processes, reducing overall waste and environmental impact.
Learning Objectives:
- Choose the best brand color for multiple packaging types, even with recycled materials.
- Preview how color will reproduce across different substrates and address design issues.
- Communicate clear color expectations throughout a global supply chain for harmony on the shelf.
- Break the vicious round-about cycle of color discrepancies with a consistent digital color strategy.
Cindy Cooperman
Vice President of Global Brand Sales
X-Rite
Cindy Cooperman is a seasoned professional with over 25 years of experience in the packaging industry, collaborating closely with brand owners and their suppliers across the value chain. Cooperman’s expertise lies in guiding companies to leverage new technologies in practical and profitable ways, ensuring they stay at the forefront of industry trends and innovations. With a strong foundation of combining innovation with solid commercial models, Cooperman has consistently driven forward-thinking initiatives to propel the industry forward.
Martin Cusack
Product Manager Digital Front End (DFE) & Quality Management Software
Esko
Martin Cusack has over three decades of color expertise in the Print & Packaging world, helping leading brands streamline packaging color from pre-sales through production. During his 8-year tenure at X-Rite, Cusack specialized in deploying color solutions across various processes, honing his skills in training and implementation. Since joining Esko 9 years ago, he has expanded his color passion to help guide brands through their entire project journey.
Jung Sin
Sr. Director, Digital Product Management
Pantone
Jung Sin offers a deep expertise in market analysis, product lifecycle management, user experience design, and agile methodologies. Her adeptness at guiding complex product strategies from inception through to market introduction has been a cornerstone of her career. Her proficiency in these areas has been instrumental in the development and launch of innovative software solutions that meet the evolving needs of users and markets.
Elisabeth Skoda
Editor at Large
Packaging Europe
Coming from a background of translation and online news editing, Elisabeth has been with Packaging Europe since 2006, and in this time has developed a broad understanding of the packaging industry and an appreciation of the numerous innovations and developments that have come up over the years.
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