Ardagh Group has announced the production of a beverage can incorporating its ‘Matte Impact’ effect on steel for Krombacher’s Fassbrause.
This is the first time that Ardagh has produced its matte finish on a steel can, offering both eye-catching appearance and a unique feel to represent the high quality of the product: ‘Fassbrause’, a spiced lemonade which is trending across Germany.
The new finish, which is now available for the entire steel beverage can range, comprises a special basecoat in the colours white or clear. “We wanted to take advantage of the matte white basecoat, which showcases colours in an intense but very natural way,” says Lars Dammertz, Head of Product Management at Krombacher’s Fassbrause. Ardagh’s latest innovation follows the success of ‘Matte Impact’, which was previously only available for aluminium cans. “The market for matte packaging designs keeps expanding, as the food and beverage industries increasingly seek this type of effect,” says Dirk Schwung, Sales Director at Ardagh Metal Beverage. “We are delighted to add this sought-after solution to our steel portfolio and meet our customers’ growing demand for dynamic finishes. We continue to invest in both aluminium and steel solutions to remain a leading supplier of inherently sustainable packaging.”
The matte effect is now available on 330 ml standard steel cans from Krombacher’s Fassbrause with the flavour profiles “lemon” and “cola-orange” in the German market.