UPM Raflatac says it is committed to labelling a smarter future beyond fossils with its PE Lite range of sustainable solutions for the European food, home, and personal care markets. According to the company, PE Lite, which expands on the company's existing Lite range, offers new ways for brands to achieve their sustainability objectives by reducing material use and optimising resources.
PE Lite is thinner and lighter than traditional PE film, with a thinner face material and liner and lower coat-weight adhesive. According to UPM, 'By choosing from the PE Lite range, brand owners can become leaders in sustainable product labeling, differentiating themselves from the competition while also boosting productivity across the value chain.'
It also highlights the economic benefits of this solution: with a thinner product, customers can get more labels per roll and longer roll lengths, resulting in fewer roll changes and less downtime. Additional benefits could include energy savings, reduced waste, and lower transportation costs.
“The PE Lite range is our answer to the clear market demand to reduce packaging materials, enabling brand owners to optimise raw material use and make sustainability gains by reducing their environmental footprint,” explains Jan Hasselblatt, Director, Global Business Development, Home and Personal Care, UPM Raflatac. “The range allows brands to take their packaging designs to the next level while improving productivity and demonstrating their commitment to sustainable packaging.”