Consumer Experience
AIPIA / Packaging Europe smart packaging collaboration announced
Martine Groeneveld introduces a collaboration between AIPIA and Packaging Europe to share the story of how businesses are growing the young Active & Intelligent Packaging industry Read more
Beyond the box – the future of packaging
Boxes that vanish, electrics that turn cases into power sources for iPads and shape changing materials are just some of the ways packaging is predicted to reinvent itself as soon as the next decade. Read more
Packaging for pets
The pet food market has mirrored trends across CPG over recent years, with new opportunities for packaging to add value. Bernard Meunier of Nestlé Purina shared his story of sustainability, premiumisation and digitisation with (cat owner) Tim Sykes Read more
A game-changer for digital print?
As the digitally printed packaging market hesitates to go fully mainstream, a potentially disruptive option for market entry has been quietly establishing itself. Tim Sykes investigates Memjet's low cost / high quality proposition Read more
The Rapid Interview with SharpEnd
Cameron Worth, CEO and founder of SharpEnd - The Agency of Things™ answers our rapid-fire questions. Read more
From recyclate and material savings to tea origami - German Packaging Award 2019 winners announced
The winners of the German Packaging Award 2019 have been chosen. 34 innovations and the best solutions from Germany, Switzerland, Spain and Sweden came out on top. Read more
A smart way to reduce food waste
According to research by the SAVE FOOD initiative, around one third of food produced for human consumption every year worldwide - approximately 1.3 billion tonnes - is wasted. Read more
Anthem picks up three coveted wins at the 2019 Pentawards.
Anthem’s Amsterdam and Brussels team were celebrating three wins at this years' annual Pentawards Gala Ceremony in London. With a long history of award-winning success, the team picked up three awards. Read more
Why retail needs to bring their online service in-line with the instore experience
As 21.7% of the world’s population – that’s 2.14 billion people – are expected to buy online by 2021, the CEO of a global luxury packaging company has said there needs to be a ‘synergy’ between eCommerce and in-store packaging Read more
Europe's beer industry makes consumer labelling commitment to European Commission
The Brewers of Europe and its members have signed an MoU, committing them to labelling ingredients and energy values on all beer bottles and cans in the EU by 2022. Read more
Is your brand ready to meet Amazon’s packaging deadline?
For Amazon vendors and sellers, time is running out to meet the online retailer’s Frustration-Free Packaging (FFP) standard, before they’re hit with financial penalties. Read more
Consumer-led convenience – meeting millennial needs
Mark Shaw, new product development manager at Parkside, talks to us exclusively about how millennials are paving the way for consumer-focused packaging in today's markets. Read more
Aptar Food + Beverage creates new bi-textured closure for dry herbs and spices
Aptar Food + Beverage has launched a new bi-textured and bi-colored closure solution for the European food market for the new ‘Eurojar’ from McCormick & Company, a producer of spices, seasoning mixes, condiments and other products. Read more
Edible packaging receives UK government funding
A Lucozade Ribena Suntory-backed edible, plastic-free packaging innovation is taking a step closer to being rolled out on the high-street – thanks to newly secured Government funding. Read more
Robot Food changes tone in dog food category
Industry expert Craig Wallace and brand design agency Robot Food team up to remove the barriers to better quality dog food. Read more
The Future Belongs to the Curious
The scope of augmented reality is being explored by inquisitive minds in the industry, dedicating time and effort to research and accrue knowledge of the most valuable ways AR can be applied to the packaging sector. Read more
Metsä Board’s FBB latest printed samples highlight recent packaging trends
To demonstrate how paperboard can boost brand appeal, Metsä Board has launched a new set of packaging samples. Read more
Unilever launches ecorefill with on-pack AR
Packaging Europe spoke exclusively with James Adkin, senior global brand manager, Unilever, to uncover the stance of a leading transnational consumer goods company on AR. Read more
Wine brand Böen partners with SharpEnd and Guala Closures to launch NFC-enabled wine bottles
Californian wine brand Böen, part of Copper Cane Wines & Provisions by Joseph Wagner, announces itself as the first United States wine brand to deploy Near-Field Communication (NFC) technology to date. Read more
Repurposing plastic one pack at a time
Since 1991 PakTech has sought to create packaging solutions manufacturers can get behind—packaging handles that are at once aesthetically pleasing and that have minimal impact on the environment. Read more
