Consumer Experience

As well as talking about innovation at Packaging Europe, we like to practise it. That’s why we have partnered with HP to create digitally printed, localised packaging for our own magazine for thousands of subscribers across Europe Read more

Total Brand Security (TBS), a global leader in brand protection and security, has delivered a new coating technology which enables smartphone scannable QR codes for FMCG products. Read more

Arden Software has launched an enhanced product to inspect the quality of Braille on packaging. Read more

Parmalat Canada innovates, in partnership with PET Engineering: in fact, this company from Treviso has created Parmalat’s first PET bottle to be launched on the Canadian market. Read more

True innovation isn’t something that happens overnight. And it isn’t something that always comes from a flash of brilliance. Read more



To mark the product launch of new Meray mueslis, Thimm developed a display that uses an invisible code to open up new channels for communicating with customers. Read more

Yoplait has redesigned its Frubes packaging with a new Easy to Open format aiming for less mess. Read more

A new unboxing experience is coming soon to Europe! Packaging Europe will soon be engaging the region as never seen before thanks to a versioned packaging experiment conducted in collaboration with HP Read more

Libby White looks back on some of the defining innovations of the year, whose significance is gauged not just in terms of market impact, but also in the way they are emblematic of two megatrends that have dominated the year in packaging. Read more

At the recently held CPHI India in Greater Noida, Uflex unveiled a portfolio of its latest products in pharma packaging- Fast Tear Strip Foil, PET based Cold Form Blister, Child Resistant & Senior Friendly Foil and Branding Solutions. Read more

A Christmassy theme for for this week's video roundup, with a look at a festive beer can, a whisky advent calendar and chocolate Santa Claus wrapping. Read more

Health Codes using QR code technology should replace Health Warnings on packaging, a new report has found. Read more

Saxon Packaging has created a whisky advent calendar for the Really Good Whisky Company. The brief was to create a pack for the whiskies in miniature form. Read more

At Pharmapack Europe, Sanner will showcase its technical competencies and its broad portfolio of high-quality active and intelligent primary packaging solutions and medtech products. Read more

How can we further improve the functionality of pharmaceutical packaging? How can we ensure comprehensive safety? Read more

This week's video highlights includes Corona's launch of bio-based six pack rings, a beer advent calendar using clever design, and Tata Steel reimagining the can. Read more

Plastics Recycling Charity, RECOUP, has undertaken consumer insight research to understand a range of considerations for a Deposit Return Scheme in the UK. Read more

During the AIPIA Active & Intelligent Packaging Industry Association) congress held last month in Amsterdam, one message became very clear: Both the AIPIA President and its Chief Executive emphasized that there has been a major change. Read more

Nintendo Labo was this year’s game changer from Japanese console and video game maker Nintendo. It turns modular components made of corrugated cardboard into interactive gaming controllers that link directly with the Nintendo Switch TV console. Read more

KM Packaging has launched its KReseal PET e AF resealable lidding solution, delivering enhanced multiple peel and reseal capability to improve consumer convenience and reduce product waste. Read more

Innovation Spotlight