Study Finds Consumers Don't Notice On-Pack Sustainable Messaging

clemsonuni_010518.jpg

Consumers say that sustainability influences their purchases but most don’t notice sustainability branding on packaging, according to a new study by QuadPackaging and Package InSight, a Clemson University partner.

 ALREADY A REGISTERED USER? SIGN IN now

Subscribe (for free) to read this article

In order to read this article, you must be a Packaging Europe subscriber. By becoming a subscriber, you get access to unmissable exclusive content like this, as well as enhanced personalisation options. The good news is that it’s completely free and very simple to subscribe - click the button below to learn more.

—>