“97% of households buy biscuits over the festive period, and the vast majority of these contain plastic packaging that could be recycled through pladis’ TerraCycle partnership so now is the perfect time to start recycling those wrappers.”

Marcus Gover, CEO, WRAP, said: “We are delighted to have pladis UK and Ireland joining The UK Plastics Pact. Through our first-of-a-kind Pact we will work together with governments, citizens and business to transform the way we make, use and dispose of plastic so that we retain its value, particularly in reducing food and drink waste, but prevent it from polluting the environment.”

Although flexible plastic wrappers are not collected by local council recycling collections, pladis UK & Ireland has partnered with recycling experts TerraCycle for over six years to enable consumers to recycle the wrappers from their favourite treats.

Since the partnership began in 2012, millions of biscuit and cake wrappers have been recycled into items such as park benches and garden equipment, rather than ending up in landfill sites, and pladis has donated over £100,000 to charities across the country. Consumers can either send their wrappers to TerraCycle by freepost or drop them off at one of nearly 500 collection points around the country.

Tom Szaky, CEO and Founder of TerraCycle, said: “pladis has been a valued partner of TerraCycle’s for a number of years now in the UK and Ireland. Firstly for the biscuit wrapper category, and more recently it was great to see them expand the programme to cover the cracker and cake wrapper categories which was well received by consumers.

We encourage consumers to help spread the message to friends and family that they can recycle their biscuit, cracker and cake packaging. They can do this by using one of 500 public drop off locations or signing up as a private collector on the pladis Biscuits and Snacks Recycling Programme.”