Sealed Air has developed a new on-demand printing system for late-stage, customised printing on protective packaging.
The company believes that its new solution, AutoPrint, can provide logistics and fulfilment operators with a flexible and efficient method of meeting customer demand for personalised on-box branding and messaging.
Alessandra Secchi, Executive Director Digital Packaging Europe at Sealed Air, explains: “Brands and retailers are increasingly customising e-commerce packaging to engage consumers and drive awareness.
“Trends such as social media unboxing videos can boost brand visibility and support sales. This creates added challenges for logistics and fulfilment companies, who must manage multiple design templates, as well as planning the ordering and storage of pre-printed boxes.
“AutoPrint solves these challenges. The digital print solution can be easily integrated into a packaging line to directly print customised designs and information onto a closed box. On-demand printing saves storage space, labour resources and the risk of waste from unused pre-printed boxes and labels.”
The new solution features a full colour CMYK printer, which automatically adjusts to the height of the box. AutoPrint can print on the top of boxes up to a maximum height of 200cm and 14cm wide. Side printing options are also available, with plans in place to increase the total printing width.
Alessandra Secchi continues: “AutoPrint can print up to 15 boxes per minute and is compatible with white and brown corrugated boxes. It eliminates the need for on-pack labels and can be configured to switch between different designs.
“Operators can quickly and easily print premium quality graphics, text and barcodes onto a box. This can meet growing demand for personalised packaging, while also enhancing compliance with the packaging standards that retailers and brands specify for logistics partners.”
Customers have the ability to integrate AutoPrint with the Sealed Air Brand I-Pack Automated Void Reduction Packaging system, which is designed to optimise fulfilment and packaging processes by automatically adjusting pack sizes.
I-Pack calculates product dimensions in real time to accurately right-size, fold, close and seal corrugated boxes according to the exact size of what is being packaged.
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