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Article
Cadbury to wrap chocolate in 50% recycled plastic with Amcor partnership
Cadbury Australia has signed a deal with Amcor to source around 1000 tonnes of post-consumer recycled plastic – an amount expected to wrap approximately 500 million of its family-sized Dairy Milk chocolate blocks and reduce its reliance on virgin plastics.
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Article
‘Retro’ chocolate packaging designs celebrate Cadbury’s 200th anniversary
Celebrating its 200th anniversary, Cadbury has released limited-edition ‘retro’ chocolate bar packaging, launched a new television advert, and partnered with Alzheimer’s Research UK – evoking the brand’s history to connect with consumers, direct them towards charitable causes, and boost brand loyalty.
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Article
90% of sustainable packaging commitments won’t be met by 2025, Gartner claims
Gartner Inc. reports that approximately 90% of public sustainability claims will not be met by 2025, adding that companies remain reliant on fossil-based plastics and single-use packaging.