‘Retro’ chocolate packaging designs celebrate Cadbury’s 200th anniversary
Celebrating its 200th anniversary, Cadbury has released limited-edition ‘retro’ chocolate bar packaging, launched a new television advert, and partnered with Alzheimer’s Research UK – evoking the brand’s history to connect with consumers, direct them towards charitable causes, and boost brand loyalty.
ALREADY A REGISTERED USER? SIGN IN now
Subscribe (for free) to read this article
Become a subscriber to read this story, as well as other exclusive articles and interviews. The process is entirely free and takes no time at all.