Ocean plastic fashion and recycled packaging launches, ingredient bans and activism are focusing consumer and government attention on maritime conservation.

Richard Cope, Senior Trends Consultant at Mintel, said:

"In the coming year, lobbying campaigns will make consumers more aware of ocean plastic and its impact on wildlife and their own health, while politics will focus European consumer attention on marine conservation. More and more brands will offer education and leadership with clean, safe and sustainable products, as they seek to highlight, and safeguard, the purity and future supply of their ocean ingredients.”

“Whilst plastics won’t be wholly demonised, intensified eco-lobbying will produce more recyclable products, as well as incentives and initiatives to encourage sustainable behaviour. We may well see social stigmatisation of plastic cups and cling film, more pioneering brands innovating with soluble pod packaging and more retailers dispensing with it completely. In food, drink and beauty, we’ll see pure, unpolluted sourcing mainstream as a claim and natural exfoliators like salt and sand championed alongside other sustainable marine ingredients. Fashionable, premium ocean plastic products will promote this trend in the coming year, with half (49%) of UK consumers saying they would be interested in buying fashion items made wholly or partially from recycled plastic.” Richard concludes.

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