In this article, Easyfairs details the educational sessions, presentations and displays at this year’s London Packaging Week, due to host over 200 exhibitors from FMCG companies to beauty and personal care brands, and 70 expert speakers.
Marking 15 years at the heart of the capital’s design and innovation scene, London Packaging Week 2025 returns to Excel London on 15 & 16 October as the unmissable destination where global brands, designers, and suppliers come together to shape the future of packaging.
London has long been a city where creativity, commerce, and culture intersect, and nowhere is this more tangible than at London Packaging Week. Returning to Excel London on 15 & 16 October, the 2025 edition celebrates 15 years of shaping the packaging industry, establishing itself as the capital’s premier destination for packaging innovation. For designers, brand teams, procurement, packaging developers and suppliers from luxury, beauty, drinks, and FMCG, the event offers an unrivalled platform to solve complex packaging challenges, discover new possibilities, and shape the future of their brands.
At its core, London Packaging Week is where design and innovation collide. Visitors can explore hundreds of materials, formats, and solutions across four tailored zones - Packaging Première, PCD, PLD, and Food & Consumer Pack - offering endless inspiration for their next packaging project. From immersive installations to live demonstrations, the event transforms the capital into a creative hub where ideas are not only shared but brought to life.
“London Packaging Week is where London’s design talent meets global packaging innovation,” said Josh Brooks, divisional director, Easyfairs Packaging Portfolio. “For 15 years, we’ve been shaping the industry, offering a platform where creativity, sustainability, and functionality converge to redefine what packaging can achieve.
“From luxury fashion to FMCG giants, attendees experience first-hand how materials, formats, and finishes can elevate brand storytelling. It’s a living showcase: immersive, tactile, and endlessly inspiring.”
London Packaging Week continues to draw some of the most influential brands from around the world. Over 5,000 visitors, 190-plus exhibitors, and more than 70 expert speakers are expected, representing the professionals who drive packaging decisions at the highest level. Global packaging directors, senior directors of design, heads of packaging innovation, NPD leads, and procurement teams converge to exchange insight and inspire action.
From FMCG giants like Aldi, Tesco, Sainsbury’s, Waitrose, M&S, Iceland, Innocent, Costa Coffee, Hotel Chocolat, Pilgrims Europe, Mars, Kraft Heinz, and Weetabix, to multinational leaders including Unilever, Reckitt, Britvic, Diageo, Pernod Ricard, William Grant & Sons, and BrewDog, London Packaging Week provides direct access to the people shaping briefs, approving projects, and driving industry change.
Luxury, beauty, and personal care brands are equally well represented. Attendees can meet representatives from Charlotte Tilbury, Beauty Pie, Trinny London, Boots No7 Beauty Company, The Body Shop, Elemis, Lush, Harrods, Burberry, Jo Malone, Swarovski, Molton Brown, Oliver Bonas, and John Lewis, alongside Amazon, Universal Music Group, Disney and the National Gallery. This eclectic mix demonstrates the event’s unique ability to bring global perspectives together with London’s design expertise, making it the ultimate destination for innovation.
The show floor is divided into four sector-focused zones, each designed to provide inspiration and actionable solutions. Packaging Première showcases high-end packaging for fashion, fine food and luxury goods, emphasizing elegant, sustainable design. PCD celebrates perfume, cosmetics, and design innovation, connecting creative and sustainability leaders.
PLD presents premium and luxury drinks packaging, demonstrating collaborations that elevate brand identity and consumer engagement. Food & Consumer Pack reflects the rapidly evolving demands of FMCG and retail, highlighting smart, functional, and sustainable solutions. Across these zones, attendees can source hundreds of materials and finishes, uncover innovative formats, and discover technical possibilities for their next packaging project. Immersive experiences allow visitors to touch, feel, and experiment with cutting-edge materials and technologies, ensuring that inspiration translates into actionable outcomes.
Education is embedded throughout London Packaging Week. Advisory sessions, clinics, and masterclasses provide guidance on regulation, Extended Producer Responsibility, PPWR, and material sourcing, supported by DEFRA – Pack UK, the Wine and Spirit Trade Association, British Beauty Council, Walpole, and other industry partners.
Workshops explore inclusive and accessible design, demonstrating how packaging can meet diverse consumer needs while remaining innovative. The Innovation Awards and Best of British Design Gallery, curated with Pentawards, highlight excellence in packaging, while the Museum of Brands archive offers historical context, showing how past innovations inform current and future trends. For attendees, this is an opportunity to see the best in class, learn from industry leaders, and bring ideas directly back to their own projects.
London Packaging Week 2025 presents a powerhouse programme across three content stages: luxury, FMCG/beauty, and drinks. Over two days, more than 70 speakers will share insight into fibre innovation, circular design, AI-driven human-centred solutions, inclusive design, and evolving policy frameworks.
Sessions explore fibre-based packaging and policy challenges, balancing exclusivity with compliance in luxury, sustainable fragrance design, systemic change through the UK Packaging Pact, and brand refreshes through design innovation. The programme is designed to inspire action, not just conversation, uniting trailblazers from Bentley Motors, Fortnum & Mason, Microsoft, Nestlé, Unilever, Positive Luxury, and other visionary brands with creative agencies like Derek&Eric, Pearlfisher, and Free the Birds.
Ian Hunt, director of Customer Service and Procurement at Liberty, the iconic luxury department store, said: “We always make a point of attending to reconnect with suppliers we might not often see in person. But more importantly, we seek the unexpected. We don’t just visit the stands with the usual suspects; we want to be surprised.”
Maia Spence, packaging designer at Harrods, sums it up: “There are lots of talented suppliers in attendance, a wide variety of packaging on show, and the talks are always really interesting. It is always great to experience those.”
Ian Amos, strategy & insight partner - UK & I at Twinings, added: “It’s a fascinating event and I’ve never seen so many different options on show, and it’s clear to see the passion everyone has for it. It’s a great opportunity to meet like-minded people. Packaging is crucial to brands and integral to everything we do. The better you can make it – more sustainable or improve on what we’re doing - that’s what makes the event so important to the industry as a whole.”
With complimentary visitor passes including exclusive VIP access still available, the event offers unparalleled opportunities for inspiration, sourcing, and education, connecting global brand decision-makers, procurement leads, designers, and developers with over 190 suppliers and innovative solutions. London Packaging Week is where innovation, insight, and industry converge, making it a must-attend destination for anyone looking to solve packaging challenges, explore new possibilities, and shape the future of their brand. Secure your pass today at www.londonpackagingweek.com and join the innovators defining tomorrow.
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