DS Smith has signed an exclusive partnership with Hanhaa, which will see it use innovative ParceLive technology to track, measure, and optimize delivery and conditions across the supply chain.

ParceLive is an advanced multi-sensory tracker that travels within packaging and continuously records real-time data linked to supply chain conditions, such as temperature, humidity, location, and even if the parcel is dropped, tilted, or opened.

The data is recorded independently of the transportation method and is sent to an online platform allowing customers to understand where their products are in real-time, and also the conditions and stresses each package has been placed under.

DS Smith hopes that with a better understanding of individual supply chain conditions, it can drive further optimization of packaging specifications by tailoring them to specific supply chains.   

The partnership follows a successful test of ParceLive with one of DS Smith’s global consumer goods customers. In the test, the real-time monitoring of supply chain conditions reportedly proved very effective, allowing for subtle changes to further optimize and tailor packaging specifications. DS Smith is now looking to widen the testing program to more customers. 

“Our packaging solutions are fundamental in helping our customers to safely deliver their products, across multiple markets and supply chains. Partnering with ParceLive enables us to get real time visibility in how the packaging performs and also helps root cause any events or issues encountered. comments Eliot Kirby, head of supply chain innovation at DS Smith. 

“By knowing exactly what’s happening at every touchpoint along the supply chain, we can help our customers and their logistics partners deliver results in packaging performance, quality, security and sustainability.

Azhar Hussain, Hanhaa’s CEO, adds: “Our partnership with DS Smith to introduce the ParceLive technology will deliver more performant and sustainable packaging solutions throughout the supply chain – helping to maximise customer satisfaction.”