The beauty of AR is it makes something which might not exist in real life accessible, available to almost touch and experience. You can explore the intricacies of new models and new designs, without even needing to build a prototype. It sounds like a cliché, but we’re only limited by what we don’t yet know. AR made a hit in the gaming industry, VR is proving its worth across widespread applications, but it’s in the development of products – designing and reviewing prototype samples and problem-solving, which is where I think the potential lies for AR, and we’ve barely scratched the surface.