Amcor has developed and launched what it says is the multivitamin segment’s first PET container made from 100% post-consumer recycled content resin.

Amcor created the new, clear bottle in two sizes – 100 cubic centimetres and 150 cubic centimetres – for Ritual, a health meets technology company that produces multivitamins.

According to the company, Ritual puts traceability at its core. It reportedly built the first visible supply-chain of its kind; shares the scientist, source, and supplier for its ingredients on its website; and is apparently committed to creating a product that is as “earth-conscious” as possible. Keeping in line with its core philosophy, the company partnered with Amcor Rigid Packaging to develop a packaging solution that would support its mission to find new uses for existing materials.

“When reinventing the multivitamin, we went to great lengths to ensure our ingredients not only helped to support the body but were also great for the environment. We believe the materials that hold our capsules should be no different,” said Katerina Schneider, Founder and CEO of Ritual. “By partnering with companies like Amcor who share our commitment to creating an earth-friendly supply chain, we were able to develop a 100% recycled bottle that meets our same high-quality standards.”

PCR is comprised of recycled materials including PET beverage bottles that have been used by the consumer and subsequently recycled to produce a new product. Amcor argues that using PCR helps support the recycling infrastructure and reduces demand for virgin resins.

Maintaining colour and clarity can be challenging when using a high percentage of PCR. However, Amcor’s engineers have reportedly created a colour-stable bottle for Ritual that is close to virgin PET clarity.

“Our collaboration with Ritual has delivered an attractive packaging solution that reflects the brand’s mission and commitment to the environment,” said Harry Goldstein, VP Healthcare with Amcor Rigid Packaging. “We partnered with our PCR supplier to deliver exceptional quality and the result is amazing. The clarity of the bottle is incredible.”