New legislation, changing regulations and shifting consumer appetite are all factors contributing to major upheaval in the global foam industry. As the industry expands and evolves, it must overcome hurdles to pursue sustainable growth and greater innovation.

A new whitepaper explores the distinct challenges facing both foam suppliers and end users, from meeting rising demand for products that adhere to environmental requirements to ensuring quality throughout the lifespan of a product. It also considers the issues associated with rising material costs, heightened competition from emerging markets and global supply logistics.One ongoing debate is whether bio-based foams have staying power in the packaging industry and whether a strong end-user market exists for environmentally sound products. On this topic, Todd Keske, COO at Foam Supplies and Foam Expo Europe 2018 exhibitor (stand 120), shares his perspective on the slow pace towards ‘green’ products. If the tempo picks up, manufacturers face new issues in engineering products that can be economically and logistically recycled – that is, as long as there exists a market for the recyclates.

Those suppliers destined to succeed are the ones with the ability to tailor foam products and grades to the particular needs of each market. And there is success to be had, with escalating demand for general foam products present in both developed and emerging economies. The whitepaper shares growth rates in key sub-sectors of the global foam industry and highlights where certain trends are driving growth.

To overcome global challenges, the foam industry must first address its own obstacles. This 16-18 October, Foam Expo Europe will be sparking lively debate on these issues and showcasing innovations.