In this October edition of the Spotlight, Interzero explains how its “Fit for Recycling” service delivers a specification-based packaging assessment aiming to help brand owners, retailers, converters and manufacturers comply with the upcoming PPWR.
When the European Union’s Packaging and Packaging Waste Regulation (PPWR) comes into force, recyclability will no longer be a “nice-to-have” but a market entry ticket. From 2030, only packaging that meets clearly defined criteria may be placed on the EU market. For brand owners, retailers, converters and manufacturers, the countdown has begun.
Interzero - Europe’s leading circular-economy specialist - now offers a shortcut to compliance: “Fit for Recycling”. The new service delivers a quick, specification-based assessment of your packaging, backed by laboratory data and expressed in an easy-to-read recyclability report. In short: you learn exactly where you stand today and how to reach tomorrow’s targets - before the regulation reaches you.
By working with the technical specification of a packaging item, Interzero’s experts can identify critical materials and design elements long before production runs or listings with retailers begin. Targeted lab analyses at the company’s Competence Center for Recycled Plastics provide the missing data - resulting in a solid, decision-ready PPWR grade in just a few weeks.
Three steps to certainty
1. Send your sample, specification sheet and the one-page checklist.
2. Interzero engineers compare the spec against PPWR criteria, run essential lab tests and log every parameter.
3. You receive a concise report with a PPWR recyclability grade (A–C) and a to-do list for optimization.
The business case removing a metallic barrier layer, switching to a single polymer family, tweaking the label adhesive - small design changes can push a pack from a “C” to an “A”. That difference will soon decide access to supermarket shelves, lower EPR fees and, ultimately, consumer preference.
“With “Fit for Recycling”, companies gain a clear roadmap instead of trial-and-error,” says Jonathan Scheck, packaging engineer at Interzero. “Our clients value the fact that we combine desk analysis with real lab data. It’s fast, reliable and practice-oriented.”
Who should act now?
• FMCG brands preparing 2025/26 launches
• Private-label retailers auditing supplier compliance
• Packaging converters seeking a competitive edge
• Exporters entering the EU market
Stay ahead of regulation - get “Fit for Recycling” today.
About Interzero:
Interzero is one of the leading service providers in the field of closing product, material and logistics loops as well as an innovation leader in plastics recycling with the largest sorting capacity in Europe. Under the guiding principle of “zero waste solutions”, the company supports over 80,000 customers throughout Europe in the responsible handling of recyclable materials, thus helping them to improve their own sustainability performance and conserve primary resources.
With about 2,000 employees, the company achieves a turnover of nearly one billion euros. According to Fraunhofer UMSICHT, Interzero’s recycling activities could save 1.2 million tonnes of greenhouse gases compared to primary production and 11.1 million tonnes of primary raw materials in 2023 alone. As a pioneer in the circular economy, Interzero is winner of the German Sustainability Award as well as the related special award in the “Resources” transformation field for 2024. For further information, please visit www.interzero.com
This content was sponsored by Interzero.
