With the launch of an informative web presence and their first publication “The Green Book”, the platform “The Paper Bag” sets off. It was founded by the leading European kraft paper manufacturers and producers of paper bags.
Against the background of the current legislative regulations concerning the reduction of plastic bags in the EU member states, they engage themselves to promote the comprehensive environmental credentials of paper carrier bags and support retailers in their packaging decisions in order to foster a worldwide bio-based economy. The Paper Bag is steered by the organisations CEPI Eurokraft and EUROSAC.
“Whether a manufacturer of kraft paper or of paper bags, the companies have to tackle similar topics in their communication, such as environmental or quality aspects,” explains Elin Floresjö, Secretary General of CEPI Eurokraft, the European Association for Producers of Kraft Paper for the Packaging Industry. “By founding the platform, we are combining forces to address these issues and promote the advantages of paper packaging together.”
Paper bags go online
From quality standard to EU legislation, branding and sustainability issues – the new microsite www.thepaperbag.org comprises the most important facts and figures about paper carrier bags: for example, the current legislative regulations in the memberstates of European Union as well as information about the European quality certification system or the comprehensive environmental credentials of paper bags.
The world of paper bags
“The Green Book” explains in detail all aspects that make up the world of paper bags. It includes different research results, infographics and reports. “There is a lot to discover behind a simple paper bag. Paper bags help to engage with consumers and to create a more sustainable world, naturally contributing to slowing down climate change,” says Ms Floresjö. “With the EUlegislation that aims to reduce the consumption of plastic carrier bags, retailers have to reconsider which kind of shopping bag they want to offer to their customers if they don’t bring their own bag. ‘The Green Book’ contains useful information that helps them in their decision.”
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