Smurfit Westrock 14.10.25

Smurfit Westrock van Mierlo, based in Belgium, has introduced the Bag-in-Box Powergrip, designed to replace traditional 2-to-5-litre HDPE bottles and jerrycans and said to align with the upcoming European PPWR legislation.

The company says the Bag-in-Box Powergrip can be used across a wide range of liquid packaging sectors including cleaning products, oils and lubricants, agrochemicals, and industrial applications. It is suitable for both manual filling and automated high-speed production lines.

Apparently, the Powergrip’s handle is integrated into the cardboard outer pack, eliminating the need for separate parts or assembly, and consumers can pour the product with one hand – whether left or right-handed – without gushing.

The Powergrip is said to offer up to 75% less plastic than traditional jerrycans, more space for clear product information and lower plastic taxes due to reduced material use. The solution is designed for both consumers and professional users in industry and trade, aiming to ‘combine sustainability with user-friendliness’.

Smurfit Westrock adds that the new Bag-in-Box alternative delivers more efficient logistics, lower CO2 emissions and easy recycling through separation of the cardboard and inner bag.

In similar news, last month Carlsberg Britvic partnered with DS Smith to develop its new OTOR8 ‘Bag-in- Box’ design, said to cut over 50 tonnes of carbon emissions and aiming to improve the efficiency of its supply chain strategy. The revised 8-sided shape reportedly enables an average of 25% more boxes to be loaded onto each pallet.

Earlier this year, Smurfit Westrock packed LPA Group’s electrical connectors in reusable, recyclable, and FSC-certified corrugated cardboard – a move set to phase out conventional bubble wrap and timber without sacrificing their protective qualities. The pack can be easily folded and fitted to the connector and claims to have unlocked full reusability and recyclability.

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