Minerva S.A. is using DS Smith’s recyclable, resealable Tape Back boxes for its e-commerce deliveries – a move expected to simplify the returns process while minimizing material use.
Minerva has outlets across Greece, Cyprus, and Serbia, each of them supplying luxury and ready-to-wear apparel for men, women, and children, as well as homewares.
These products will now be delivered in boxes with two integrated, ‘easy-to-peel’ adhesive strips. They are designed for easy opening and secure resealing for collection as a return consignment.
To avoid the use of extra adhesives or tape, the boxes utilize a ‘unique’ locking mechanism in their crush lock or auto-lock bottom design. This is also set to facilitate fast assembly on the production line and streamline the unpacking and unpacking process.
Additionally, the solution claims to negate the need for filler paper, air cushions, or other protective materials inside the box.
By partnering with Minerva, DS Smith plans to bring its Tape Back solution to the Greek market and contribute to the industry’s wider transition into circularity-minded solutions. The move is set to align with its Now and Next sustainability strategy and its purpose of Redefining Packaging for a Changing World.
“Our partnership with DS Smith reflects our ongoing commitment to innovation and sustainability,” says Ioannis Filippou, managing director at Minerva S.A., Greece.
“DS Smith Tape Back enhances the delivery and returns experience for our customers while helping us to reduce our environmental footprint. It is a solution that aligns with both our operational needs and values as a modern and responsible brand.”
“We are proud to launch our innovative DS Smith Tape Back packaging in Greece for the first time,” adds George Filippoglou, cluster director for Greece at DS Smith. “Our partnership with Minerva S.A. reflects a shared commitment to sustainability and to providing a streamlined experience for consumers.
“This DS Smith Tape Back solution is effectively supporting our customers in their e-commerce activities as we move collectively towards the circular economy.”
Last year, CleanHub reported that returning online orders generates almost five times more packaging waste than in-person shopping, emits up to 24 million metric tonnes of CO2 annually, and often ends up in landfill due to the increasing financial burden on retailers.
Other fashion retailers are working to tackle these kinds of impacts. Most recently, second-hand fashion marketplace Vinted joined forces with parcel delivery company Evri to provide free reusable packaging at various Evri ParcelShop locations. This pack features two adhesive strips, which can be reused by buyers and sellers for further shipments.
In another e-commerce collaboration, DS Smith previously provided its Wavebag envelopes to Matas Group, replacing its previous plastic bubble wrap bags. Lined with corrugated cardboard padding, the packs are designed to protect beauty products, sunglasses, pharmaceuticals, and other products in transit.
If you liked this story, you might also enjoy:
The ultimate guide to the Packaging and Packaging Waste Regulation in 2025
How are the top brands progressing on packaging sustainability?
Everything you need to know about global packaging sustainability regulation in 2025
The key to increasing the use of reusable packaging in supermarkets
No comments yet