Sulapac has launched a bio-based barrier material for water-based products that it says is the first of its kind to biodegrade without leaving permanent microplastics behind.

The company is targeting the beauty and personal care industry with this new solution – a segment that is worth over $500 billion a year and is expected to grow annually by 4.75%.

According to Sulapac, while around 90% of the cosmetics market consists of water-based emulsions, there have not been packs for water-based products that biodegrade without leaving permanent microplastics behind – until now.

In addition to its reported sustainability benefits, the company also says its new solution fits industry-standard requirements. Acceptable weight loss for cosmetic packaging is typically below 3%. The Sulapac Barrier reportedly measured a loss of 1.3% in a Sulapac 4-part jar with emulsion in 40°C, over 12 weeks.

“I’m excited that we managed to create a sustainable barrier that is suitable for water-based products. We are pleased to offer a real game-changer to our customers together with the industry leaders like our preferred partner for cosmetics, Quadpack,” says Dr. Suvi Haimi, CEO and co-founder of Sulapac.

The company is also announcing a new flexible material designed for thin-walled jars with what it describes as “excellent impact strength.” It reportedly has a low carbon footprint based on eco-design, climate-conscious raw materials, and cost-efficient, high-volume manufacturing.

“The new barrier developed by Sulapac allows us to continue to offer sustainable innovations that meet and exceed market demands. From new capacities to cutting-edge technical solutions, Quadpack is happy to provide an ever-growing product range in Sulapac material to all beauty brands,” says Pierre-Antoine Henry, head of categories at Quadpack, Sulapac’s preferred partner for cosmetics.