A vigorous two day conference programme that included focused sessions on packaging design trends, sustainability solutions for luxury brands, and powerful discussion on how disruption ignites innovation brought record breaking attendance (an increase of 13% (from 2016) in overall conference session attendance).
The exceptional panel roster that included industry experts from Chanel USA, Clinique, WGSN, Euro monitor, Estee Lauder, and Anheuser-Bush engaged the full house audience with high level added value content.
Marc Rosen and his stellar panel once again brought standing room only attendance to the show. His top notch panel offered a high level presentation on how to create packaging that connects back to the brand image objective for not only niche brands but traditional companies who were looking to learn how to reconnect with today’s consumer looking for value in “the story” behind high end products.
2017 Event HighlightsIt was a full house for LUXE PACK’S first Packaging innovation workshop developed and moderated by John Morgan, Discovery Scientist, Amway. Every seat was filled with Senior Executives from Samsung to Estee Lauder eager to learn the “Alternate World Method” for igniting packaging innovation. The collaborative spirit of all participants made for an extremely successful breakout session. Based on the positive feedback, LUXE PACK plans to develop similar sessions for 2018
The LUXE PACK Innovation Wall was part of this year’s newness. The update to “The Arena” was a show favorite. It was the ideal visual directory for those attendees who did not know where to start. 86 of the most innovative packaging developments offered by exhibitors were showcased visually and supplemented with detailed spec information using the digital monitor user tool. A literal innovative display inside and out.
Back for a second year, LUXE PACK NEW YORK Turbo Talks. An interactive event where 37 exhibitors participated in 2 minute quick pitches to address the visitors outside of the traditional exposition space and present their expertise or specific packaging development. The speaker platform, moderated by Terri Trespicio, Ted Talks speaker and media expert, successfully facilitated the participants with additional new contact outreach. Due to its success and the positive feedback received from both exhibitors and attendees, LUXE PACK plans to make it staple show element.
Lastly, LUXE PACK NEW YORK was thrilled to use the 15th anniversary New York show platform to announce the launch of the first annual LUXE PACK LOS ANGELES SHOW. The LUXE PACK LA SHOW is a concept that has been under discussion for the past 3 years, but in now officially being developed after INFOPRO-DIGITAL acquired the MakeUp In… events in April 2017. The natural merge that is scheduled for February 7 & 8, 2018 will take place at the Barker Hangar in Santa Monica, CA. LUXE PACK is thrilled to be hitting the West Coast with waves of innovation in 2018!
Between the accessibility of the 87 creative concepts in packaging that were highlighted in the Innovation Wall display, the 18 in green submissions, record breaking quality show attendance, standing room only in-depth conferences, and the announcement of the first edition in the west coast, LUXE PACK NEW YORK 2017 once again successfully delivered an exceptional show! LUXE PACK takes pride in offering the premium packaging industry a valuable resource for long standing business success and will continue to expand its successful platform for 2018.