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New research has been commissioned by APEAL, the Association of European Producers of Steel for Packaging, to examine changing perceptions of steel for packaging among brand owners and retailers.

Forming part of APEAL’s 30th anniversary celebration as the organisation continues to showcase the benefits of steel as a sustainable packaging material and a model material for a circular economy, the ground breaking research survey will illustrate how attitudes to steel for packaging have changed in the last 30 years.

The survey will also provide new insight on issues such as which packaging materials are believed to offer the greatest potential for market differentiation and which factors most influence the choice of packaging material.

The results of the survey will help to shape APEAL’s strategy in the coming years as it continues to promote the benefits of using steel for packaging to retailers, brands and policy makers alike.Responses to the survey are confidential and all participants will be entered into a draw for a €250 Amazon voucher or a donation to a charity of their choice.

To complete the survey, please click here.

Forming part of APEAL’s continuing work to develop a wider understanding of the features andbenefits steel for packaging provides, the research project follows the launch of a series of expert articles focusing on the environment & recycling, food & nutrition, and packaging design.