Sustainable Packaging Summit: The flexible packaging transformation – shifting the mindset beyond expectations and obligations

The shift towards sustainable solutions in flexible packaging is no longer a choice but an imperative driven by legislation, costs, and evolving consumer expectations. In this field of tensions, argues Wipak’s Susan Janssen, it is even more important to take everybody on board on that path, consumer, customer, and employees likewise. It’s not just a change in materials; it’s a shift in mindset.