Complementing the conventional
“We have had a superb response from the wine industry,” shares Mr Navarro, “and we were pleased to see this summer that there has been a big uplift in the use of bag-in-box in the wine industry. Cork to screwcap is another great example of acceptance. It took a while to catch on and now both solutions exist together in harmony. There is a time and a place for both designs. Consumers are ready to embrace innovative packaging and I think the industry has realised that things need to change.
“I believe in our case the wine industry has been accepting as we respect the traditional shape of the wine bottle. It has such a long heritage and consumers immediately engage with it.”