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In our latest comment piece, Andrew Manly, AIPIA’s communications director, looks into one of the biggest issues for companies that are considering using smart packaging: cost vs value.
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New Brand Integrity solution combines Digimarc and EVRYTHNG technologies
Digimarc Corporation, a leading AIPIA member which created Digimarc watermarks, next-generation digital identification and detection-based solutions, recently announced the launch of its Digimarc® Brand Integrity digital solution, which gives brands and their customers more sophisticated and flexible ways to verify the authenticity of products, it says.
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A spoonful of sprinkles helps the (real) medicine go down
Counterfeit or substandard medicines adversely affect the health of millions of people and cost an estimated $200 billion annually. Their burden is greatest in developing countries, where the World Health Organization estimates that one in ten medical products are fake.
