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BOTTA EcoPackaging has designed a replacement for traditional foam inserts with its Patented Eco-Paper Watch Holder, utilizing FSC-certified soft paper pads to protect premium products during transportation.

The insert constitutes two to nine plies of paper that are said to prevent impact and pressure from damaging watches, jewellery, and other products in transit. Its wavy design between layers is intended to evoke ‘a touch of elegance’ and assist in BOTTA EcoPackaging’s pursuit of both detail and quality.

In line with its intent to preserve forests worldwide, the paper is recyclable at end-of-life; it seeks to combine environmental responsibility with functionality and aesthetics, combining the preferences of luxury brands with a wider demand for sustainability-minded packaging solutions.

The insert is designed to be used in the supply chain, although BOTTA EcoPackaging highlights its dual purpose as a holder to display the product in a retail setting.

Available in black, white, and brown shades, the solution is customizable in shape. It seeks to ‘elevate the unboxing experience’ and ‘[leave] a lasting impression that resonates with your brand identity’.

“Consumers today are increasingly eco-conscious about their purchases,” says Lara Botta, VP at BOTTA EcoPackaging. “Our patented Eco-Paper Watch Holder is a product that transitions seamlessly from a practical supply chain solution to an elegant consumer offering.

“This allows brands to stand out in the market and showcase their commitment to environmental responsibility, while cutting down on non-recyclable alternatives.”

Earlier this year, the company announced that it had produced cable ties made of recyclable kraft paper. The development was intended to help customers maintain tie strength and durability while lowering their consumption of unnecessary single-use plastics and reducing their environmental footprints.

Meanwhile, PulPac has provided a solution for mobile phones with its Dry Molded Fiber Phone Tray Insert – claimed to be a cost-effective, responsibly produced replacement for plastic or fibre-based packaging.

As part of its own pursuit of more sustainable packaging, Apple has packaged its Apple Watch line in downsized, label-free, fibre-based packaging. Its smaller shape is hoped to increase the number of devices per shipment by 25%, thus lowering the number of delivery vehicles on the road.

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