Holmen Iggesund 14.05.24

Holmen Iggesund has launched Invercote Touch, an uncoated paperboard designed to meet the growing demand for ‘sustainable’ and visually appealing packaging materials while maintaining printability.

Apparently, the new product delivers a natural-looking tactile experience as well as strength, stiffness and creasability. It is said to be made entirely without pigment coatings, with the multi-layered base board adapted to support uncoated printing characteristics and converting properties.

The company says that, while uncoated paperboard will inherently print differently compared to coated paperboards, the development of Invercote Touch focused on steering the properties of the fibre layer to induce as little variation in print quality as possible.

Invercote Touch is suitable for all types of packaging and graphics applications. It is initially available in a 330 GSM version.

“With Invercote Touch, you actually touch the raw fibres and hear the sound of friction on the paperboard,” says Edvin Thurfjell, product manager for Invercote packaging and graphics, and Holmen Board and Paper. He adds: “It provides a sensory interactive experience for the customer that feels easy and natural to handle. It frees up what you can do with the surface and opens up more possibilities for creative messaging.” 

Back in January, Releaf Paper introduced three new products made from fallen leaves and recycled fibres – including a self-assembled box and wrapping paper –seeking to unite functionality, sustainability, and visual appeal. The products are said to be recyclable at end-of-life and fully biodegradable within 55 days. 

More recently, Storopack announced its new paper cushioning system, PAPERplus Classic CX, which produces paper cushions that adapt to the shape of shipping goods and protect medium-sized and large shipping cartons from damage. Aiming for a more efficient use of materials, the volume of the paper pads can be individually adjusted for each item being shipped. 

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