DS Smith has partnered with home appliance company Versuni to create a recycled, fibre-based packaging solution for the Philips Baristina coffee machine.
Apparently, the solution is made from recycled materials and features corrugated buffers treated with an anti-scratch coating, that has been applied to prevent external blemishes. The solution is also said to be recyclable.
The packaging concept was designed by both DS Smith and the Versuni Experience Design teams to create an ‘unboxing’ experience, with the coffee machine displayed at the centre for consumers to see immediately. The companies add that consumers can easily see and identify the ‘bold and visually arresting artwork’ of the product on the retail shelf or online.
DS Smith says it applied its ‘industry-first’ Circular Design Metrics (CDM) tool to measure the overall performance and environmental impacts of the packaging solution for Versuni’s Philips Baristina coffee machine.
The tool reportedly enables DS Smith designers to rate the impact of a packaging design across eight key performance indicators including recyclability, renewable content, and supply chain optimization. These areas give an indication of a packaging design’s sustainability performance and where to focus attention.
Thoran Ottens, divisional key account manager, Electronics at DS Smith, said: “Consumer trends and expectations are fast moving, and in keeping with desires for sustainable packaging we designed this product solution with an objective to create a high-end visual impact for the shelf and online. We also always follow our company wide purpose to redefine packaging for a changing world and work closely with our customers to help them in their transition towards a circular economy.”
Last year, Versuni repackaged its top-performing Philips home appliances in 100% recycled and 100% recyclable paper boxes, intending to replace all single-use plastics inside them within four years. The company states the boxes do not require additional protection to withstand transportation, and customers can apply the shipping label directly onto the packaging.
Earlier this month DS Smith launched PackRight 2.0, a hybrid collaboration service designed to help businesses in areas including e-commerce and fast-moving consumer goods, redesign their packaging for improved sustainability efficiently and at low cost. Apparently, the workshops are the first in the United States to make use of advanced visual content platform solutions from Klaxoon, a French start-up in the collaboration tech space.
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