Whisky company Chivas Regal has unveiled a new look for its Chivas Regal 18, with a reported 25% glass weight reduction on its flagship 70cl bottle and ‘fully recyclable outer packaging’.
The updated bottle features a taller, more rounded shape and a layered, multi-faceted label. A traditional Scottish symbol, the Luckenbooth, is now positioned at the centre of the label and embossed into the glass base.
The Chivas Regal shield and crossed spears have also been embossed into the glass. The updated carton - said to be fully recyclable - features gold detailing and a gold-coloured tin lid.
The company states its flagship 70cl bottle’s reduction in glass weight is expected to save over 500 tonnes of glass annually, based on FY24 volume sales. The new design brings Chivas Regal 18 in line with Chivas Regal 12, which unveiled a new look in 2021.
Nick Blacknell, Chivas Regal global marketing director at Chivas Brothers, commented: “The new Chivas Regal 18 bottle not only showcases our dedication to luxury with its refined design but also highlights our ongoing efforts to reduce our environmental impact. By reducing our glass weight and transitioning to fully recyclable outer packaging, we are taking significant steps towards a more sustainable future.”
The new Chivas Regal 18 bottle will be rolling out globally from this month.
Last month, Diageo brand Johnnie Walker revealed its limited edition Blue Label Ultra bottle, said to be the brand’s lightest 70cl Scotch whisky glass bottle and - to the best of the brand’s knowledge - the world’s lightest. At 180g without the closure, Diageo stated the whisky brand worked with external glass makers to rethink how the bottle was designed, made and transported.
Earlier this year, Butterfly Cannon launched a new campaign for Laphroaig’s Scotch Whisky, apparently inspired by the line of green wellie boots lined up in the boat room of the visitor centre at Laphroaig’s distillery. The boot-shaped pack is designed for reuse as an outdoor container for items as camping gear, art supplies, water bottles, or other Laphroaig bottles.
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