German biotech startup Inne has selected Burgopak to create bespoke packaging for its minilab product, said to be the ‘first’ at-home hormone testing kit.
The minilab allows users to deposit a few drops of saliva into a reader, with resulting fertility levels available to view on an accompanying app. The packaging is made from 275gsm Alaska white board and the uncoated back of the board is used as the outside of the pack, aiming for a softer feel. The inside coated side has a glossier finish, designed to make the print stand out.
Burgopak says the design needed to be quick to assemble and fulfil, and provide space for printed instructions in multiple languages. The company kept the packaging proportions and design lines simple in an effort to minimize bowing and create a ‘premium experience’ when opening the lid, which covers the entire structure.
Alex Parker, head of design at Burgopak, said: “With sustainability in mind, we used one material for the entire pack. The reader device also has a special soft touch coating that required careful consideration in the design of the product fitment to best protect it.”
Filip von Hauswolff, director of Industrial Design at Inne, commented: “Sustainability is paramount for us, along with well executed design. We enjoyed the creative process with Burgopak’s team, who expertly guided us through the testing of different options. What we’ve achieved together is the perfect fit for the minilab.”
Last year, Solvay partnered with Hegen to produce baby feeding bottles made from recycled, non-fossil feedstock content. The feedstock of the PPSU grade was described by the companies as an amorphous, naturally amber-transparent polymer, free of artificial pigments, phthalates and bisphenols, such as BPA.
Earlier this month, DS Smith received two Procter & Gamble Supplier Excellence Awards for its packaging solutions in the Baby Care and Fabric and Home Care categories – the first company to win multiple awards in the same year, it reports. Companies are nominated through key metrics of value and broad-based quantitative and qualitative evaluations from P&G employees.
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