Berry Global has unveiled a recyclable, multi-purpose sip lid for its Reusable Cup range in an additional effort to cut down on single-use plastics while achieving high performance.
As the newest contribution to the B Circular Range of circularity-minded standard packaging solutions, the lid is set to enhance the functionality of Berry’s Reusable Cup portfolio, which caters to the on-site and takeaway consumption of hot and cold beverages, including soups.
It is made from ‘widely recyclable’ polypropylene and intended for both reuse and reclosure, with a liquid-tight fit set to keep the cup leak-proof and secure in transit. The lid is also designed to be stackable, dishwasher-safe, and usable with or without a straw.
Berry offers a variety of standard colours, using a NIR-detectable colourant for black lids to facilitate efficient sorting and recycling where the appropriate infrastructure is available. Logo embossing is also available with a matte versus shiny surface contrast for visual appeal.
Since it meets the Ø89 standard market dimension, it is compatible with all of Berry’s hot and cold cups. It seeks to combine reusability with a ‘premium quality feel’ and ‘high-impact branding opportunities’.
The solution comes as the Packaging and Packaging Waste Regulation – which was formally adopted by the European Council in December 2024 – mandates that 10% of most alcoholic and non-alcoholic beverages must be sold in reusable packaging, within a reuse system, by 1st January 2030. This figure rises to 40% in 2040.
In line with such regulations, a variety of big brands have also sought to embrace reusable cups. Last summer, Closed Loop Partners joined forces with The Coca-Cola Company, PepsiCo, Starbucks, and more to offer reusable cups as default takeaway packaging at restaurants in Petaluma, California – a move expected to replace ’hundreds of thousands’ of single-use cups.
Another recyclable solution can be found in the Dry Molded Fiber bottle cap, which PulPac and PA Consulting are now testing as part of The Bottle Collective. This development hopes to help companies ‘significantly’ reduce their carbon footprint and meet consumer demand for environmentally conscious packaging.
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