Is Coca-Cola actively working on boosting sustainability through packaging innovations and processes?
We want to go further, supporting innovation into new packaging materials and new ways to reduce the need for packaging and minimise waste. We believe that collaboration is critical to help us meet the targets in our Sustainability Plan, so we work closely with our stakeholders to develop innovative new solutions to shared problems. An example of this is the launch of a newly redesigned plastic bottle for our Abbey Well Spring Water brand. The ‘twistable’ design uses up to 32 per cent less plastic, and carries a prominent ‘Recycle Me’ message to remind consumers that the bottle is recyclable. Its design also makes it easy for consumers to crumple it down before disposing of it.