How Amazon is making its packaging more efficient

Earlier this year, Amazon announced the rollout of an innovative scheme that it hopes can help to reduce unnecessary packaging – an issue for which it has frequently been criticised in the past. The ‘Ships in Product Packaging’ programme tests packages to see if they can be shipped in their original manufacturer’s packaging, eliminating the need for extra cardboard boxes or paper bags from Amazon. Products that pass this text are eligible for discounts on the fulfilment fee that Amazon charges its partners. To learn more about this project, we caught up with Kayla Fenton, Ships in Product Packaging Programme Global Lead at Amazon.