The Brief: Getting packaging design right in 2025
By 
Lisa Cain2025-05-08T08:13:00
Packaging design has never operated in isolation, but in 2025 the pressure to get it right is sharper than ever. Sustainability targets are tightening, budgets are under scrutiny, and consumers are better informed. So, how can companies get it right? Smurfit Westrock’s Lisa Cain tells us everything we need to know.
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