German pharmaceutical giant Bayer recently announced the launch of a ‘first-of-its-kind’ PET blister pack for its Aleve drug brand. The company says that its new solution creates 38% less carbon emissions than conventional alternatives, alongside other impressive attributes. How innovative is this product really, and can we expect it to overtake hard-to-recycle solutions? Chris Padain, Vice President and Head of Design and Packaging at Bayer’s Consumer Health Division, tells us more.